While trends are moving away from home ownership and many people are choosing to have kids later or stay child-free, that doesn’t mean they aren’t spending thousands a year on their pets.

If you’re running a pet grooming business, you can capitalize on this pet love by offering more than just simple bathing and grooming services. You can expand your services to include other treatments that make pets feel and look good. Help pet owners spoil their pets and they’ll keep coming back for more.

Here are four ways to add to your business to catch customers’ attention, build your own bottom line, and create some buzz about what you have to offer.

1. Add Some Retail Flair

Pick-up and drop-off protocols changed during the Covid-19 pandemic. Whether they return to normal with reopening, stay curbside, or become a hybrid, every interaction you have with your customers is an opportunity to upsell your services.

Upselling can make many professionals feel uncomfortable, but, look, you’re an expert. Any product advice you offer your customers isn’t so much sales as it is insider information. If you use a particular product and think it would work for your clients, perhaps you can become a rep for that brand and gain a commission for each item you sell.

Have a healthy dog treat recipe that no canine can resist? Send some home with each client with a note offering the same treats for sale at a discount for repeat customers.

Selling retail is definitely a challenge, but your customers trust your recommendations so consider pitching products you use. Upselling services and products gives you a foothold in the retail market and helps you expand your offerings.

It might take time to build the retail arm of your business, but you’ll also be sharing your expertise with your clients. Sharing your knowledge is a gift. If your customers want to take your advice and purchase through you, that’s up to them.